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Mental Movies That Sell!
By Larry Dotson, Fri Dec 9th

When you watch a scary movie you get scared and your body tensesup. When you watch a sad movie you feel sad and even crysometimes. When you watch a funny movie you get happy and evenlaugh. As you can see, your subconscious mind can't tell what'sreal and what's fantasy.

You can create mental movies when people read your ad copy.Mental movies can change people's emotions and some of theirphysical actions. You can alter their emotions and physicalactions with words alone. Your words need to explain anddescribe what they see, hear, feel, smell and taste so ittriggers their imagination.

Most people don't realize that simple words can trigger mentalscenes or movies. If you see the word "daughter" and you don'thave a daughter you may just think it's somebody's kid. If youhave a daughter, you will probably picture your own daughter. Doyou see what I'm saying? You need to really think about whateach and every word means to your target audience.

Any

kind of visual can also create mental movies in peoplesminds. It could be graphics, pictures, art work, web sitedesigns, etc. One simple picture can trigger hundreds ofdifferent emotions, feelings, moods, physical actions andvisualizations. A single visual can create a mind movie thatcould be worth a thousand words.

If you see a picture or even the word snake you may twinge orlook away if you have a phobia of snakes. On the other hand, ifyou love the taste of snake meat you may actually salivate.

In conclusion, you really need to think about what effect eachand every word/visual will have on your target audience. Itcould be the difference between making or losing a sale.

About the author:*FREE* eBook! "Hypnotic Sales Letters: 92 Hypnotic Sales LetterTemplates!" Just add your product info and...BAM! You've justwritten a hypnotic sales letter in a few minutes! Visit my siteto download it: http://www.ldpublishing.com

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