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Is-shopping-like-you-are-poor-making-you-poor- By Matia Bryson A recent article on the Time magazine website made an interesting observation about online shoppers. Apparently those shoppers who go to the internet to make price comparisons before they purchase are not the ones you would expect to have the greatest need to find bargains. Savvy bargain hunters who use comparison search engines have incomes above that of the average American. The poor, who could really use the price breaks, are not comparison on the internet.
With over one-third of all Internet users visiting eBay each month, eBay has the surprising demographic of more than half its buyers earning an income more than seventy-five thousand a year, and three-quarters of its buyers are over the age of thirty-five. Search engines report that their more affluent searchers are likely to use the terms “cheap,” “bargain” or “discount” in their searches.
So what types of websites do the poor surf? Perhaps it is merely to fuel their daydreams, but the poor are browsing exotic cars, expensive designer clothing and high-end electronics.
A report on a news magazine website recently made a surprising disclosure about the incomes of certain types of online shoppers. Evidently, shoppers with higher incomes are more inclined to use the internet to make comparison price searches before they purchase. This fact seems to defy common sense since the poor need the price breaks the most. Research has shown that users of comparison sites are reporting incomes above the average American household’s.
One surprising demographic is shoppers on eBay. While more than thirty percent of all internet surfers browse eBay at least monthly, more than half of eBay’s shoppers earn an income of more than seventy-five thousand a year. Three-quarters of its buyers are over the age of thirty-five. Another interesting statistic reported by regular search engines is terms like “cheap” or “discount” combined with a product name is used most frequently by the affluent searcher than not.
If you are like the poor, what types of websites are you browsing? The poor spend their time on sites for luxury big ticket
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electronics, exclusive label clothing, and rare automobiles. That is not to say that the poor are buying these items. Perhaps cyber window is entertainment for them.
If you are not already using the power of the internet to find those bargains, here are a few tips for you.
1. Start by going to a comparison website, such as Froogle, or find sites by doing a search for “comparison shopping.” 2. Get a feel for the range of prices, but do not buy immediately through a comparison site because they may only list sites that pay them. Follow up with a search in a regular search engine. 3. Look for reliability as well as price. Make sure a website has a secure site, a street address, a telephone number. Be sure you understand the return policy. 4. Always take into account the cost of shipping. With shipping added in, you may be better off in a store. 5. Leverage the power of information by printing off the best price for an item and taking it with you when you shop in person in a store.
With all of this bargain hunting on the internet, is the humble offline garage sale becoming an endangered species? Apparently not, you would think if you look at the garage sale listings on the Craigslist website. In April 2002 they had a mere two thousand garage sale ads and in April 2007 there were one hundred twenty thousand.
Make the most of the power of the internet to hunt down and buy those bargains. There is no reason to feel like you are slumming when you do. Now you know you are in good company. Article Source: http://www.upublish.info About the Author: Matia Bryson Matia Bryson is a bargain hunter that relishes the hunt as much as the find. She has created a home study course for eBay shoppers. Ready to copy Article in either text or html format:
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