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Car
company marketing
By Written by: Ankesh
Kothari
Please allow me to present you this topic as it won’t take
long before you will get to know everything about it. Years ago, some one in the car industry
had a stroke of genius. They came up with an idea of engraving
their name on each and every car that comes out of their
factories.for a minute This small idea has
generated free publicity worth millions of dollars for
these car companies over the years.
'' A bird in the hand is
worth two in the bush.''
M.K. tried to adapt the
car company idea for his business. in contrast M.K.
was a general contractor. He used to go to houses and fix them
up. He could handle everything from fixing tables to
installing electric lines to plumbing work. M.K. be on time
thought why should he advertise General motors instead of
his own car company So he bought a customized magnetic sign
for $45.95 and stuck it on h
is truck. Whenever he went to a
house to work on it, he made it a point to park the car on the
street instead of the highway. Many cars passing by would
slow
down and people would jot down M.K.?s number from the
magnetic sign.at the top The 46-dollar sign
generated so much business for M.K.that he stopped
purchasing ads in yellow pages and local newspapers saving
him hundreds of dollars a year. as a result M.K. started
asking people how they found out about him to track the
results his advertising dollars generated and he found out
that 70% of people had read his truck! Action summary: * Why
promote a car company when you can promote your own
car company instead? Customized stickers and decals can be
bought for as low as 15 dollars. Why not invest in them? * Go
one step ahead. Instead of promoting nike, wear shirts and
caps that bear your car company logo on the
m. away from This
alone will run up more business for your car company. Buy
shirts for your employees too. When big companies like
Comcast can do it, why can't you? Problems are the price you
pay for progress. I would recommend reading some of other articles
for more useful info
~Branch Rickey
About the Author
Ankesh
Kothari publishes the Marketing Hotsheet 24 times a year,
twice every month. Each hotsheet reveals 6 ***tried and
tested*** profit making marketing tactics that you can use
to buildyour business.
http://www.MarketingHotsheet.com
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